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19/02/2010
Experts use technology analyse value of product placement in popular TV shows
Experts have developed a system of analysing the effectiveness of
product placement in TV favourites such as Coronation Street, Emmerdale
and Big Brother.
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04/12/2009
OmniPerception acquires Margaux Matrix
OmniPerception, the parent company of Applied Image Recognition Ltd (AIR) - world leaders in technology that detects the exposure of brand images or logos at international sporting events, has acquired brand exposure analysis experts Margaux Matrix. |
14/09/2009
Product Placement to hit UK Television - 'We're Ready' says Margaux Matrix chief
Margaux Matrix have reacted positively to the news that product placement is to be allowed on British TV shows. In a move due to be announced next week, Independent broadcasters will be allowed to take payments for displaying commercial products during shows. There are currently strict rules against product placement, but Culture Secretary Ben Bradshaw is expected to announce a three-month consultation on the changes in a speech to the Royal Television Society next week.
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31/03/2009
Virgin gets US$10.4 million of coverage from US$250k F1 investment
Sir Richard Branson’s Virgin Group, which spent an estimated US$250,000 sponsoring the Brawn GP team at the Australian Grand Prix, achieved global TV coverage worth US$10.428 million according to figures compiled by SportsPro magazine.
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10/02/2009
6Nations roars back into action
February sees the return of the Six Nations with this year’s competition
likely to be fiercely contested amongst the Northern Hemisphere’s elite. Off
the field, the battle to be amongst the leading brands will once again be just
as tough.
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17/09/2008
Toro Rosso wins in Italy....twice!
In a rain-affected race in Monza, Sebastien Vettel not only drove superbly to win the race, his victory also brought his team a second win in terms of brand exposure for their main sponsor Red Bull. Margaux Matrix measures the exposure that brands gain at every Grand Prix throughout the season using their bespoke measurement system, with the analysis of this weekend’s event already complete.
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22/08/2008
Nike top final branding analysis at Wimbledon
Sportswear manufacturer Nike gained the most exposure of any brand during television coverage of June’s memorable Wimbledon final, according to new analysis published by British agency Margaux Matrix.
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21/08/2008
Vodafone supplants Marlboro as most visible sponsor
Vodafone has leapt to the top of the Formula One band exposure league table for the first time after seven years in the sport. Vodafone climbed from sixth place in the 2006 table to the top spot last year. As McLaren's title sponsor, the brand in 2007 enjoyed around three times the exposure duration compared to its 2006 performance with Ferrari. Four more McLaren sponsors appear in the 2007 top 10, including newcomer Aigo.
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