Margaux Matrix is an independent media monitoring company supplying clients with exposure data from the televised events that sponsors are involved with. We supply information using our own standard quality criteria to allow clients to make informed judgements as to their achieved ROI and those of the other sponsors at the events in question.
We concern ourselves with the facts only and believe that our clients should be the ones making the judgements on what is good, bad or indifferent. We work with a number of brand owners and agencies alike who value the integrity of our data as the key basis on which to judge any sponsorship exposure. A client can use their own valuations or those that we source from independent suppliers (usually major media buyers).
We can supply top line or in-depth analysis depending on requirements and deliver in a variety of formats including examples of brands in situ. Above all we are prepared to back-up our analysis with verification discs of a client's exposure.
Outlined below are some of the areas that we work in together with some examples of the varieties of events and broadcast material we analyse.