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Margaux Matrix offers an extremely powerful and unique broadcast exposure analysis service to national and international brands associated with televised sports events and product placement.
Our company focuses on one single objective: to become the international market leader in the provision of independent brand exposure measurement to clients on all sides of the sponsorship equation.
Intelligent Brand Analysis starts here.
We hope you find our site a valuable reference point and the start of a long term relationship with us.
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| Latest news |
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Alpinestars tops 2007 brand visibility table
Italian sports clothing manufacturer Alpinestars was the
most visible sponsor in last season's MotoGP
championship, according to Margaux Matrix's 2007
brand exposure top 10. The result is considered
something of a surprise, especially as Alpinestars
secured more screen time than even the manufacturers.
Experts have suggested that the use of onboard
cameras, where rider leathers are more clearly visible
often for whole laps at a time, was a heavy contributor
to the final outcome. Overall the brand was visible for
nearly three hours, or 7.27 per cent of the season's
television coverage.
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| Press coverage |
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Autosport Magazine (Mar 2007)
"Money torques" | Business F1 Magazine (Apr 2007)
"McLaren Mercedes turns around TV share in Melbourne" | |
